February 1, 2021

How to Find a HIPAA-Compliant CRM

By sh4dyy

This guide describes how HIPAA relates to healthcare organizations’ use of CRM software, and how these businesses can ensure compliance with the cybersecurity requirements of the law.
Healthcare organizations use CRM software for monitoring patients, billing, streamlining internal workflows, reporting, and finding new patients.
Because they store sensitive information on patients, all healthcare CRMs must comply with HIPAA.
When choosing a HIPAA-compliant CRM, you should look for data and employee access safeguards, scalability, automated data backup, and customer references.
This article is for medical practice owners looking for customer relationship management (CRM) software that obeys HIPAA information privacy regulations.
As a healthcare provider, you should make patient data security and privacy as much a priority as the patients’ health. Patients may not want all their healthcare information to be widely available – and they have a legal right to healthcare data security and privacy.

The primary law governing healthcare data security is the Health Insurance Portability and Accountability Act, or HIPAA. The wide-ranging law covers any devices that contain or transmit protected health information (PHI), including data collected by your customer relationship management software. The benefits of CRM software can be significant for healthcare organizations, but only if these solutions are properly secured and monitored.

After all, healthcare organizations are increasingly prime targets for cyberattacks. In 2020, the number of cyberattacks targeting the healthcare industry – already a common target for malicious hackers – spiked by 45%.

The benefits of a HIPAA-compliant CRM are many, but only if you monitor, detect and mitigate any cyberattacks threatening your patients’ PHI. Below, we’ll walk you through CRM usage in healthcare and the importance of finding a HIPAA-compliant CRM.

CRM in healthcare
A healthcare CRM with data analytics can help you determine which of your patients might need additional care or identify patients who are behind on their follow-ups and tests. You can also use your practice’s CRM to manage patient prescriptions and appointments.

Increasingly, healthcare CRMs are adding remote patient-monitoring capabilities. If you own a medical practice and install a CRM with remote patient-monitoring tools, you can log in to your CRM to see a patient’s vitals in real time. You’ll first need to prescribe the patient remote monitoring tools, such as blood pressure pumps and glucose tests that they can use at home, and then you can check their vitals at any time.

Additionally, a CRM can help you navigate the complexities of medical billing, improve your practice’s workflows, and report on patient complaints and internal challenges. Some healthcare facilities also use CRMs for marketing campaigns to attract new patients.

Key takeaway: In healthcare, CRMs are used for patient monitoring and have additional applications in billing, managing, reporting and marketing.

When do you need HIPAA-compliant CRM software?
All CRM software used in healthcare must comply with HIPAA, because the law applies to all patient data with which healthcare providers interact. Title II of HIPAA specifies the guidelines that healthcare providers must follow regarding patient data and has one rule each for transactions, identifiers, enforcement, privacy, and security.

Key takeaway: If your business is a covered entity under HIPAA, it always needs HIPAA-compliant CRM software.